Because good content starts with clarifying the basics, I thought I should open with how you pronounce my name.

I'm Thato /ˈtɑː.tɔː/ (Tah-toh)

I’m a creative with over a decade of experience in copywriting and crafting impactful campaigns at global network agencies. Campaign Magazine recognised me as one of their Top 30 Future Leaders – a moment that reaffirmed my passion for creating meaningful connections between brands and their audiences.

Right now, I write and design interactive brand content that comes to life on platforms like Alexa, Fire TV, and occasionally chatbots. I believe communication works best as a two-way street, where your audience feels like a participant, not just a passive observer. My goal is to create content that’s intuitive, human, and helps brands build real connections through meaningful engagement, not just one-way communication.