Selected Work

Agents and content systems that know what they are, what they’re for, and how to talk to people.

01The Fabric Matchmaker

The ChatGPT-fication of sewing.

A focused fabric shop-floor expert.

Brand voice / GuardrailsView →

02Destination of the Day

A menu sorted by type of traveller.

Somewhere new to explore every single day.

Content systems / ScaleView →

“Were you dropped as a child?”

Mock the performance, never the person.

Persona / RestraintView →

04Visit Orlando

A tourist-board voicebot.

A local showing off the city she loves.

Persona / Trust at scaleView →

05Selvedge & Bolts

The in-store experience, in every product.

Brand voice / UX writingView →