B2B campaign · Visa Commercial Card · Network BBDO
Visa: Smart vs Smarter
Print, email and banners for Visa Commercial Cards, aimed at small business owners.
Smart gets things done. Smarter gets paid for it.
Smart checks the prices. Smarter's card checks them first.
Smart works the numbers. Smarter's card works them harder.
Out of home
Smart flies economy. Smarter gets 7% back on every flight.
Email subject line
Smart businesses read their emails. Smarter ones open the savings.
The people we were talking to run small and medium businesses in South Africa, and they already think of themselves as sharp. So every headline starts with something a smart business owner already does, then shows what the card does on top. The body copy gets to the actual saving quickly, hotels, flights, car hire, because that's what they want to know about.