Writing

I spent ten years in advertising at DDB, Saatchi & Saatchi, Ogilvy and Network BBDO, and the last few writing for voice assistants and AI. Some of it's here: product copy, B2B, campaigns, scripts for Alexa, and a quiz host who thinks very little of your answers.

01Selvedge & BoltsProduct copy · Brand voiceRewriting a fabric shop's whole catalogue so people could buy fabric they couldn't touch.→ 02Amazon AdsB2B · Alexa and Fire TV · Cashew.ai LondonFour Alexa demos, set up in IPG's offices, that sold Amazon's ad formats to media buyers.→ 03Visa: Smart vs SmarterB2B campaign · Network BBDOPrint, email and banners for Visa Commercial Cards, aimed at small business owners.→ 04Drake & MorganCampaign platform · Self-initiatedA spring campaign for a London bar group, built on their initials.→ 05RoboCrowdB2B email · Landing pageAn email and a landing page for an audio ad-testing platform.→ 06Visit OrlandoVoice · Cashew.ai LondonA local guide for Tripadvisor's first immersive Alexa experience in North America.→ 07Edwin Vicar-JonesCharacter writing · Voice directionA quiz host who's never impressed. I wrote him and cast his voice.→ 08DDB South AfricaTV · ActivationTV for McDonald's and an activation for Emirates.→